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Apparently

MarketingDragon

We don't really do marketing. Apparently this is the marketing page, so here is the honest explanation of what we do instead.

Saphira MarketingDragon waving a megaphone among marketing targets and charts

The Word

Our word matters. We should not promise one thing while quietly constructing the opposite behind the scenes. Saphira may make mistakes; the promise is to tell the truth about them and fix them when we find them.

  • We will not turn Saphira into an advertising platform.
  • We will not build our business around selling consumer data.
  • We will not deliberately cripple open software to manufacture a subscription tier.
  • We will not pretend a referral link is impartial when we may benefit from it.
  • We will tell people what exists now and what is merely planned.
  • We will publish software under the licence we say it is published under.
  • We would rather lose a sale than gain one by misleading somebody.

There is a tiny BOFH corner here, because enterprise pricing pages that say “Contact Sales”, dashboards that merely renamed a button “AI-powered”, documentation that explains everything except the useful bit, and licence servers having a bad Tuesday are objectively funny. You may like us, dislike us, or feel about Saphira approximately the same way people feel about suspiciously brown yeast-based toast spread. Fine. We are not forming a focus group to adjust the dragon.

GoodA person is worth their word. Saphira should be worth hers. Build it. Document it. Tell the truth about it. Let people decide.